Surveys and Public Opinion Research
POCAL measures the perceptions, preferences, satisfaction, and behaviour of citizens and customers through quantitative and qualitative methods.
Scope of services
Public and Customer Satisfaction Surveys
Measuring satisfaction, service quality, needs, and priorities for service improvement.
Perception and Public Opinion Surveys
Measuring public views on issues, institutions, programmes, and public policy.
Political and Electoral Surveys
Political opinion polling, voter behaviour, perceptions of public issues, and analysis of electoral dynamics with a transparent methodology.
Market and Consumer Behaviour Research
Analysis of market needs, consumer preferences, demand potential, and customer segmentation.
Social and Development Surveys
Measuring socio-economic conditions, community needs, and perceptions of development programmes.
Stakeholder and Strategic Issue Mapping
Identifying the actors, interests, perceptions, institutional relationships, and issues that shape a policy or project.